It is for washing your ass.

Really, an add-on bidet thingy for your bowl.

There, I saved you all the trouble of digging through layer upon layer of TotoUSA’s website to find the answer.

Backup a bit…I saw an ad on Lifehacker, smiling rears and happy heinies.

Hey who could not help but click on that? Well, me, obviously.

The result is a mess of flash, popups and broken links. Don’t click on this link — especially if you don’t have a pop-up blocker — for it will ruin your day. Just be happy looking at the ad when you come across it.

UPDATE: Apparently, the same heinie ads that I felt compelled to touch at Lifehacker are the subject of controversy in NYC.  The pastor of a storefront church on (near?) Times Square doesn’t want them on the building from which he rents. (link)

Who would of thought that Times Square would go from smut capital of the U.S. to this?