{"id":327,"date":"2008-07-29T12:10:57","date_gmt":"2008-07-29T17:10:57","guid":{"rendered":"http:\/\/www.lstr.net\/blog\/?p=327"},"modified":"2008-07-29T12:10:57","modified_gmt":"2008-07-29T17:10:57","slug":"savaging-the-franklin","status":"publish","type":"post","link":"https:\/\/www.lstr.net\/blog\/2008\/07\/29\/savaging-the-franklin\/","title":{"rendered":"Savaging &#8220;The Franklin&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/www.philly.com\/inquirer\/columnists\/karen_heller\/20080728_Karen_Heller__The_dumbing_down_of_science.html?25989639=Y&amp;submit=Vote&amp;oid=1&amp;mr=1&amp;cid=8500281&amp;pid=25989639\">Karen Heller has a few words<\/a> to say about The Franklin <span style=\"text-decoration: line-through;\">Institute<\/span>&#8216;s Rebranding efforts. I&#8217;ve been less fond of the Franklin&#8217;s <a href=\"http:\/\/www.curioustf.org\/\">Curious<\/a> campaign. Its a great concept that fails in execution, giving the institute&#8217;s marketing a split-personality feel. Heller perpetrates some nasty snark here, some a bit unfairly, in my opinion.<\/p>\n<p>I haven&#8217;t seen The Pirates exhibit yet, but I can&#8217;t imagine a National Geographic-built traveling exhibit to be so totally irredeemable. Sure, some of the marketing surrounding it has been on the cheesy side, but the museum has to compete.<\/p>\n<p>I&#8217;ve been working on a post full of unsolicited advice for The Franklin (we used to call it &#8220;The Frankie&#8221; when we went to laser shows in the early 90s), so I&#8217;ll put it up as soon as I can get to it. The Franklin has made some quesitionable choices as of late, but I still think it is on the right track. Their willingness to host <a href=\"http:\/\/www.sciencedebate2008.com\/\">ScienceDebate 2008<\/a> earned them a lot of points in my book.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karen Heller has a few words to say about The Franklin Institute&#8216;s Rebranding efforts. I&#8217;ve been less fond of the Franklin&#8217;s Curious campaign. Its a great concept that fails in execution, giving the institute&#8217;s marketing a split-personality feel. Heller perpetrates some nasty snark here, some a bit unfairly, in my opinion. I haven&#8217;t seen The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","hentry","category-uncategorized","post-preview"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7V2xo-5h","_links":{"self":[{"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":0,"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lstr.net\/blog\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}