A summary of work and recent accomplishments.
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Communications in Science, Medicine and Engineering
- An experienced team leader devoted to finding creative ways to engage audiences of all technical levels in the complicated issues surrounding science, technology and society.
- Proven experience in coordinating media coverage involving events, public relations, and crisis communications.
- Expertise in researching emerging trends in various fields related to science, medicine and engineering.
- Writing and editing, with an emphasis on Plain English, for print, audio, video and the web.
Master of Arts in Professional Writing, Carnegie Mellon University 1999
Bachelor of Arts in Biological Sciences, University of Delaware 1996
Newark, Del., Minor in Philosophy
Recent Work Experience
Acting Director of Communications, The Wistar Institute,
Philadelphia, Pa. (2013 - Present)
Manages the communications and marketing component of Wistar’s Department of Development and Marketing, while continuing to serve as the Institute’s lead science communicator for public relations and fundraising. Responsibilities include the breadth of communications efforts for donor, media, and internal audiences; management of Wistar’s marketing and branding efforts; and active support of C-level executives.
- Re-invigorated Wistar’s social media efforts across numerous outlets with a new focus on fundraising.
- Supervised the hire of a new media relations manager and digital communications specialist
- Works closely with administrative staff on strategic planning efforts.
Associate Director of Communications, The Wistar Institute,
Philadelphia, Pa. (2010 - 2013)
Responsible for coordinating national local media coverage of ongoing research at Wistar. Serve as the Institute’s lead science communicator for public relations and fundraising. Edit, manage, and function as head writer for the production of Wistar’s external magazine, annual report, and internal publications. Develop science-related content for media, donor, and scientific audiences.
- Re-launched Focus, Wistar’s semiannual magazine for the Institute’s supporters.
- Managed the redevelopment team for Wistar’s website, coordinating numerous writers and developers while managing faculty expectations.
- Coordinated a strategic overhaul of internal communications.
- Spearheaded Wistar’s current social media efforts.
- Drove planning and execution of multimedia projects that highlight Wistar’s researchers and scientific expertise. Led video production team behind short film regarding the Wistar Cancer Center’s 40th Anniversary.
Director of Scientific Communications, Fox Chase Cancer Center
Philadelphia, Pa. (2008 - 2010)
- Coordinate national and local media coverage of ongoing research at Fox Chase, a National Cancer Institute-designated Comprehensive Cancer Center.
- Work with a team of communications experts in a leadership role to develop a lay-friendly appearance for Fox Chase's complicated scientific endeavors.
- Aid Fox Chase scientific and administrative leaders in strategic communications planning.
- Write, edit and develop science-related content for media, donor, and scientific audiences.
- Established an online social media presence for Fox Chase.
- Led task force to coherently reorganize Fox Chase research web site.
- Developed multimedia content depicting Fox Chase, its researchers and their scientific legacy.
- Provided guidance to researchers and administrators in government testimony.
- Built branding and promotional surrounding launch of Fox Chase's Keystone Programs for Collaborative Discovery.
- Led communications for launch of Fox Chase's Institute for Personalized Medicine.
Senior Manager, Science Communications, American Association for Cancer Research
Philadelphia, Pa. (2007 - 2008)
- Promoted research findings published in AACR's five top-tier scientific journals to technical and mainstream media outlets; oversaw production of press materials by freelance writers and interns.
- Managed and developed relations with AACR's pool of freelance writers.
- Wrote and edited AACR promotional materials, documents and communications.
- Selected scientific abstracts for promotion at AACR's Annual Meeting and several conferences and meetings throughout the year, resulting in numerous media hits.
- Worked with a team of communications professionals to operate press room and press conferences at AACR scientific events.
Science Writer/News Officer, University of Pennsylvania
Philadelphia, Pa. (2003 - 2007)
- Promoted research findings and scientific accomplishments of scientists and engineers across three schools of the University of Pennsylvania: Arts & Sciences, Engineering and Veterinary Medicine.
- Developed a good reputation for reliably pitching the correct story or scientist to the appropriate media outlet.
- Assisted and advised Department of University Communications leadership on crisis management.
- Led Penn's response in managing media surrounding events related to Barbaro, the Kentucky Derby-winning racehorse who broke his leg at the Preakness. Conducted press briefings, arranged interviews and wrote all press releases.
- Established the Penn Science Cafe, a lecture series held in a local, off-campus nightspot. The Cafe was the first of its kind in the region and continues to this day.
- Developed, edited and promoted the monthly electronic Research at Penn newsletter.
Adjunct Instructor, Montgomery County Community College
Blue Bell, Pa. (2003 - 2007)
- Taught undergraduate level course on technical and business communication.
Science Writer/News Officer, University of Pennsylvania Health System
Philadelphia, Pa. (2000 - 2003)
- Wrote basic science-oriented press releases for research conducted at Penn's School of Medicine.
- Aided media outlets to promote UPHS events and supervised media on UPHS property.
Marketing Writer, BIOSIS
Philadelphia, Pa. (1999 - 2000)
- Edited customer newsletter for biology database company.
- Wrote press releases, letters to customers, and advertising copy.
- Assisted in developing long-range marketing and advertising plans.
Public Affairs Intern, National Science Foundation
Arlington, Va. (1998 - 1999)
- Wrote press releases, tip sheets and fact sheets to highlight NSF in the national media.
- Directed the publication of news clippings book on NSF-funded Antarctic research.
Designated President, Philadelphia-Area Science Writers Association www.paswa.org.
- Responsible for planning lectures, tours and workshops for a regional organization of science journalists, freelancers and public information officers.
- Technical Skills
Familiarity with MS Office, Photoshop, QuarkXPress, Final Cut Pro, WordPress, Drupal, most audio and video editing suites, and the principles of web design and online content management. Experience using the Vocus PR management system. Comfortable working in Windows, Mac, and Linux environments.
References Available Upon Request
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